Vice, October 2019
“Hello Combabes, and welcome to my channel! Today I’m going to show you how to do this classic look, and also tell you why the housing system is completely fucked.”
This is how Clementine Boucher aka YouTuber ‘Combabe Clem‘ opens one of her more popular videos, but they all have the same vibe. Whether she’s doing a make-up tutorial that’s also an education on how to do a rent strike, or taking about the scam of lean-in feminism whilst doing K-beauty product reviews, Combabe Clem is using the mass appeal of beauty vlogging as a vehicle for leftist political discourse.